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Curation Platform
ShopEssentialsHub
An affiliate platform for products vetted by actual YouTube and TikTok reviewers. One place, no scrolling through hours of video to find what's good.
The problem
Product reviews live scattered across hundreds of creators. No buyer watches 40 videos before picking a kettle.
The solution
A content site built around the products, not around the layout. Category browsing, image-first cards, and affiliate tracking that doesn't get in the reader's face.